V8^® Vegetable Juice is a trademark name for beverage products made from either eight vegetables or a mixture of both fruits and vegetables. The brand is owned by the Campbell Soup Company.
V8 Vegetable Juice

The original V8 Vegetable Juice is made mainly from tomatoes and the juices from seven additional vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, and spinach. Tomato juice dominates the formula. Campbell's makes several varieties of the drink, such as Original, Spicy, Lemon, and Low-Sodium.

A spinoff of the V8 brand was known as "V8 Splash," now known as V8 Fusion. V8 Fusion is made from a blend of fruit and vegetable (specifically carrot) juices (corn syrup and fruit being dominant) instead of just vegetables.

History

V8 Vegetable Juice was invented by W.G. Peacock, the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8." A grocer in Evanston, Illinois recommended that he shorten the name to simply "V-8."

The new V-8 was a success, and in 1948 the Campbell Soup Company acquired the brand. It has been in continuous production since.

Deviations

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice.

V8 Fruit & Vegetable Juice

In the UK, Campbells also makes V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices. This is now available elsewhere as V8 Fusion. V8 Fusion drinks contain 1/2 cup vegetable and 1/2 cup fruit juice in each 250ml (8 ounce) serving.

Strawberry Banana contains the juice of 10 vegetables and fruits: sweet potatoes, tomatoes, carrots, beets, white grapes, oranges, apples, strawberries, bananas and banana puree.

Tropical Orange contains the juice of 7 vegetables and fruits: sweet potatoes, carrots, yellow tomatoes, squash, white grapes, oranges, pineapples.

Peach Mango contains the juice of 7 vegetables and fruits: sweet potatoes, yellow tomatoes, squash, white grapes, oranges, peaches, mangoes.